The date is chosen, whether this is through the publisher or self publishing this is a key time to promote your book!

You have your Facebook fan page? Your twitter account? Your amazing blog? I hope so, if not go back and read “getting started”.

This is a crucial time, where you will try and create a buzz about your book. I started putting bee’s everywhere (largely for my own amusement), but it got people interacting with me on my author page. 

in business when you market a product, lets say a chocolate bar, everyone loves chocolate bars! the problem with that is then there are thousands of brands of chocolate, all with promotion and sales, all wanting you to buy them. Sound familiar?

What is it then that the the chocolate companies do? 

first things first, they decide what their USP (unique selling point) is. What it is about their product that separates them from the rest? Think about it, galaxy always has the girl, seductively eating the creamy tasting chocolate piece, Cadbury always has something fun and quirky. They know their audience and they use the USP of their brand to aim at a target audience. Does everyone remember the Yorkie advert? “It’s not for girls” i wonder how many girls then bought it just to be stubborn? And how many guys bought it to be manly! 

But enough about chocolate for the moment, you get the point.

You need to look at other people in your writing genre, how they are marketing their books, what makes yours different to all theirs? Tell this to the reader. If you have wrote an erotica book (popular with the ladies currently) why is yours different? Is it just about the naughty? Is it a love story or just a passion story? Tell the world why it is unique and brilliant.

What do our chocolate bar friends then do once they have decided their USP? They tempt you, long before the chocolate bar (your book) has even hit the shelves.

How do they do this?

Firstly it is “The big reveal” an exciting advert which sticks in your head. what is the writers equivalent of this….?


Make this a big event, invite your friends, family, everyone on your fan page, twitter, blogs and all the groups you have made contact with (check you can post first). Invite everyone who is interested in your genre. Then get your friends involved, ask them to invite people, you will find that a lot of authors are happy to share these events with their friends too, who knows how many of their friends may be fans of your genre?

Do this around one month before the release date, you want people to be interested, but not forget about you before the release.

Then once the big reveal is done, what do our chocolate friends begin with? Adverts. now by this i DO NOT mean flood every Facebook group you can with the same thing. People get very bored of this (and yes i say this from both personal experience and discussions with readers and my target audience). It is ridiculous the amount of people who will post and post and post till their blue in the face often the exact same thing everywhere and turning people off rather then enticing them.

What does Titan then suggest you do? 

Look to another great example, music. Have you seen their adverts,  with different quotes from different listeners? I am guessing you had beta readers? Use their quotes!

Now you haven’t published so you don’t have a link at this point, only a picture. So a great thing to use now is E-POSTCARDS. Like a virtual flyer, they look brilliant and entice people to have a look, take notice of what is said and the information sticks in their mind. You can mock these up yourself, but as with all promotion material the professional ones always look better.

(mini plug, Titan do them – )

Now once you have your different E-POSTACRDS, again if they are different they will help to keep people interested.

Start promoting these in the groups, on twitter, on the blogs. show the world your amazing new book!

n.b. more people are online in the evening. post in between 3-7 groups per day, don’t overload people.

Remember when posting on your fan page and twitter, these people are following you, hopefully they are interested. ask them what they think if your promotional material. get them engaging with you. be friendly with them! they’re people after all, you might even become friends with them.

This is also a great time to approach other bloggers, hopefully you have used this group for networking and you know lots of new people! see if these bloggers would do a piece on you – an author interview, a guest hosting of you, etc. this way you reach their readers. if you are lucky enough to network with several bloggers, you should use some blogs for raising a buzz, and the others for when you are published and advertising the book links. 

The final week before publIshing is crunch time, do a countdown – your different E-POSTCARDS are brilliant here.

*Tell people the prices, remember there are many countries across the world, tell the USA people the dollars, the UK the pounds, the Europeans the euro cost. It is a personal touch that will make them happy. I say this from an English perspective, i pay more attention when people put the British price, because it applies to me then.

*Some people do chose to have another event, running the week before until the release day. it is good to help with keeping people engaged.

The day before, now by now you’re probably nervous, wondering whether people will like your book, why you even did this, if you have left the oven on… you’re panicking a little. But dont. Relax and breath. If you are having one of these human moments then turn to a friend, a fellow author, your publisher, your dog. Whoever, and remember that no one got anywhere in life by standing still. Time to jump in!

The release day… now the fun really starts. 



TEASER #1 from my event. come along and join me –
I whisper I love you through the vine
and what you hear aren’t words of mine
but those lost in echoed places
distorted by liars with hidden faces
I talk of truths like you should know
you slap me hard, telling where to go
I force hands in hope of gain
all you can offer is anger and pain
caught in webs of tangled links
a book of faces who connect on brinks
of existence and fake profiles
all hopes are lost to these false smiles.

My cover reveal is tomorrow



“Meant”, my first horror short in the “Descent into Darkness Series”, is free for a limited time only on the Titan bookstore, go and grab your copy now. i also like reviews if you’re an especially kind person


My 2nd horror short is now available to the public “A LIVING GHOST (DESCENT INTO DARKNESS SERIES)”

This horror short, again challenges you to wonder what would you do in this dark reality? As you descend into the darkness of Jack’s world you follow his journey from life, into the world after this one…

Do you believe in ghosts? In Poltergeists? In revenge…? Go and one click it now!

A Living Ghost links

Amazon USA –

Amazon UK –

Smashwords –

I cannot believe that my book is being release tomorrow, it has come around far quicker than i expected. I am having a party in celebration, where everyone can answer ‘truth or dare’ style questions and try to win books.

There will of course be a chance to win my horror short, along with erotica books, and horror novels. something for everyone! I wanted it to be about having fun, and everyone is welcome. Come and get involved:



the story itself follows the life of a young boy, sentenced to death and who is then visited by the dungeon ghost. the series title is “Descent into Darkness Series” and is exactly what it says on the tin, we follow Jack (the protagonist) as he journeys to the other side and into his own darker self. 

but i’m not here to be dark, i’m here to get you in the party mood, so down a jager, get the music on and join my party. hope to see you there



Hello there friends. i hope you are all well.

tomorrow is the cover reveal for my second short horror story “a living ghost” and i would love for you all to join me. i am very excited for this story, because i feel it is unique in many ways.

the story follows the tragic circumstances surrounding a young boy locked up in the London Dungeons and how he passes into the afterlife, eventually becoming a poltergeist and getting his revenge upon those who hurt him in life…



if you are interested them come along to the event

 best wishes!


Have you ever gone a little crazy in love? Or had a partner become a little bit obsessive? Be glad they weren’t Clarissa! Take a journey into the mind of this young woman who tragically believes she is the heroine in her own fairy tale romance. A horror not for the faint of heart.



UK –






Getting started with the basics:

You have completed your book, after a long hard slog of writing and now its time to promote. Now whether you are self publishing or going through a publisher, you should be promoting your book! 

A lot of publishers will promote for you and this is great, but never underestimate the power you have when it comes to your book. You wrote it, you love it, let that passion shine through to your potential readers.


If you havent already then do these now –


*Set up a facebook fan page, whether it is for you as an author, or for your books, you must have a platform to launch yourself from.

*Once you have your page, join groups and promote it. remember to advertise your book to those who read your genre, “like for like” events are great! But you also need to be reaching your target audience (people who will read your books). It would be pointless to be a horror writer and have a following filled with romance fans who don’t like/read horror. 


*Set up a twitter account. it is a huge social media with millions of people on there, do not miss out on this huge opportunity because you will shoot yourself in the foot

*Remember to use #hastags they help with trending and mean more people will see them #greatread #lovereading #horrorfans – you get the idea.

*the faster you learn, the more followers you will gain and the more of your target audience you will reach.


*Get a blog. although the ‘fad’ surrounding blogs is not as huge, the people who used them before for reading and finding things out, still use them. Again know your market. whether you use Tumblr, wordpress or google Blogger, say what your write and why they should be interested in what you have to say. 

*many blogs now use hashtags now, or tags, basically the same thing. they will go to the place where people looking for what you have wrote about can find you. MAKE SURE YOU USE THESE.


*Sign up and join another way to promote yourself and begin your next step in the promotion and marketing game.

I am beginning this blog today.

Why have i started it?

Largely because I am aware this is a popular thing for authors to do, (I might as well follow the trend), as well as wanting to get involved with the blog tours which I have seen happening. Curiosity there for you.

But also because I enjoy meeting new people, in whatever form, and this seems a great way to go about meeting people and promoting myself and my work.


That all being said, what can you look forward to in my blog? well…

Words of wisdom from me (They don’t happen very often, but when they do I shall be sure to share!)

Extracts/excerpts from my work. I love opinions, so get sharing yours with me!

Pictures which inspire me. Inspiration is key to development.

Reviews of books I have read (old and new).

The odd author interview, I feel that these are interesting and it will mean you have more than just myself here

And finally, writing tips. I have picked up many in my years of writing and from working with writing development agencies, it is only fair therefore, that I give back, and pass these wisdom’s on to you.


Here are some of my personal links –


A. Kavalier